Privacy & Cookie Policy

BVBA Maxi Dm, located at Leuvensesteenweg 510/7, 1930 Zaventem, Belgium, is responsible for processing personal data as outlined in this privacy policy. In case of questions concerning this privacy policy, please contact us using the information below:

BVBA Maxi Dm

Leuvensesteenweg 510/7

1930 Zaventem


TVA BE 0637.873.879

RPR: Louvain

+32 475 60 70 80

1. What Personal Data We Process

BVBA Maxi DM processes your personal data through your use of our services and/or as you provide them to us. Examples include you contacting us by email or telephone, filling in forms on our website, accepting cookies, providing a business card or advertisement containing personal data, etc. In addition, we may consult public data regarding registered companies and business units using public government registries, such as the ‘Crossroads Bank for Enterprises’ (

Below is a summary of the personal data we process:

– First and last name

– Telephone number

– Email address

– Address information

– Company information, such as a company registration number to the extent that this data is able to identify a natural person (name, address, VAT number, bank account number)

– Customer number, quote number, and invoice number

– Social media account names

– Your activity data on our website

– Browser type, device model, and operating system

– Geographic location

– IP address

– Any other personal data you actively provide us, e.g. through an agreement or contract

2. Special and/or Sensitive Personal Data

BVBA Maxi DM has no intention of collecting data on visitors to our website under 16 years of age, unless they have received consent from a parent or guardian. However, we are unable to verify whether or not specific visitors are older than 16 years of age. Therefore, we recommend parents to be involved in their children’s online activities, in order to prevent data being collected on children without parental consent. If you believe we have collected data on a minor without said consent, please contact us at, and we will remove this data.

3. Purpose and Basis of Data Processing and Retention Period

We collect your data for a number of specific purposes:


When contacting BVBA Maxi DM by email, telephone, social media, or using the contact form on our website, we may receive personal data, such as: your first and last name, email address, telephone number, country, and/or social media account name. We will process this data in order to respond to your message and offer our services. This data and/or correspondence is stored for a period of 5 years, allowing us to verify the contents of our previous contact. This process is necessary for us to be able to assist you more efficiently and set better priorities. It is based on our legitimate interest regarding the execution of our day-to-day activities.


Would you like to receive a quote? If yes, we will process your company and/or personal data to prepare and send you a quote. Due to legal obligations, we store our quotes for a period of 7 years.


If an agreement is made resulting from your use of our services, we will process your personal data for the purpose of customer and order management (e.g. customer administration, order execution, communication, delivery, invoicing, accounting). In doing so, we assign a customer number, quote number, and invoice number to your customer profile. We will process this data as long as you are a customer, meaning we will process your customer profile until you inform us you no longer wish to use our services. In this case, we will only store your data to fulfil our accounting and fiscal obligations, i.e. 3 years for internal documents and 7 years for statutory books and accounting documents.


We process your personal data in order to prepare and send correct invoices, as well. When paying your invoice by wire transfer, we will receive the bank account number and the account holder’s name from our bank institution. Invoices and payment data are stored for a period of 7 years in order to fulfil our accounting and fiscal obligations.

Direct Marketing

Based on BVBA Maxi DM’s legitimate business interest, we are allowed to inform our customers about our products, services, and company news, either by mail, newsletter, email or telephone. If you prefer not to receive this information, please contact us at and we will ensure your wishes are respected.

Website Downloads

Our website contains forms which you can fill in to receive digital downloads (e.g. our product catalogue or technical drawings of our products). The personal data you provide in said forms is necessary to send you the requested downloads and is not used for any other purpose, unless you actively indicate you wish to receive direct marketing from us (e.g. subscription to our newsletter). Based on our legitimate business interest, we are allowed to process the company name and job title you provide for B2B purposes via your company’s publicly accessible contact information in order to provide information about our products and services. This data is stored for a period of 1 year.

Website Security

In order to protect our website, your user experience and data, we use a number of security systems to detect and block any attacks and/or users with malicious intent. These systems process the IP address, browser type, and geographic location of any visitors and bots anonymously and stores it for a period of 90 days. IP addresses of malicious users/bots are stored in a blacklist for a longer period. This is a legitimate interest in order to protect both your data and our website as much as possible.

Website Statistics

When visiting our website, we store specific statistical data using Google Analytics, including your IP address, browser type, device model, operating system, geographic location, the website or URL that forwarded you to our website, as well as the way you used our website. We use these statistics in order to analyse our visitors’ general surfing behaviour and improve the user experience of our website. All data is anonymous and/or anonymized (such as the IP address) and cannot be used to identify you. This data is stored for a period of 50 months after your latest visit to our website. The data is collected using cookies provided by Google Analytics, which you will be asked to accept upon your first visit to our website. You can find more information on cookies in section 7. You can read Google’s privacy policy here:

Het verzamelen van de gegevens gebeurt via cookies die door Google Analytics geplaatst worden. Wanneer je onze website voor het eerst bezoekt, dan vragen wij je of je deze cookies wil aanvaarden. Meer informatie over cookies kan je vinden in sectie 7.

You can read Google’s privacy policy here:

4. Sharing of Personal Data with Third Parties

BVBA Maxi DM shares your personal data with a carefully selected group of third parties whenever necessary to fulfil our agreement and any potential legal obligations. All companies that process your data on our behalf enter into a processor agreement, which guarantees the same level of security and confidentiality in regard to your data. However, BVBA Maxi DM remains responsible for all data that is processed.

We share your data with the following third parties, including our processors:

Bank institution


Website hosting provider

Website security

Cloud data storage

Accounting software

Mail and courier services

CRM systems

Telephone services

LinkedIn (statistics & remarketing)

Google (statistics & remarketing)

Facebook (statistics & remarketing)

We make every effort to process personal data within the EEA as much as possible, but occasionally we need to rely on outside services. These companies are located in the United States, a secure third country designated as adequate by the European Commission.

In the context of an agreement, BVBA Maxi DM may need to transfer your personal data to other third parties than those listed above, in which case we will always inform you and ask for your explicit consent.

5. Your Rights Regarding the Processing of Your Data

This section describes your rights and influence regarding the processing of your personal data. You have the right to obtain access to, correct, or delete your personal data. You also have the right to withdraw your consent for or object to the processing of your personal data by BVBA Maxi DM. Furthermore, you have the right to data portability, meaning you can request to receive your personal data in a machine-readable format and send it to a third party (e.g. an organisation of your choosing).

You may send your request for access, correction, deletion, and transfer of your personal data or your request for withdrawal of your consent for or objection to the processing of your personal data to In order to ensure this request was filed by you, we will ask you to identify yourself as clearly as possible. We will respond to your request as quickly as possible, at most within four weeks.

If you believe BVBA Maxi DM has processed your data in an unlawful manner, you have the right to file a complaint with the respective authority:

6. How We Protect Personal Data

BVBA Maxi DM makes every effort to protect your data and takes appropriate measures to prevent abuse, loss, unauthorized access, unwanted disclosure and unauthorized changes. If you believe your data is not properly secured or if you have identified signs of abuse, please contact us at

7. Cookies or Similar Techniques

Our website uses cookies whenever you visit it. A cookie is a small text file that may be stored in your computer’s browser, tablet, or smartphone. Upon your first visit to our website, we will inform you about these cookies and ask for your consent to use them. Cookies may be used by both BVBA Maxi DM and any third parties of our choosing, e.g. advertisers and/or social media companies.

BVBA Maxi DM uses cookies or similar techniques to:

– guarantee and improve our website’s performance

– allow you to share our website’s contents using social media

– analyse how visitors use our website and gather related statistics

– show personalised information and advertisements to our website’s visitors

Necessary Cookies

Necessary cookies help to make a website easier to use, by enabling basic functions, such as page navigation and access to secured sections of the website. These cookies are required for the website to work correctly.

This website does not place any necessary cookies at the moment.

Preference Cookies

Preference cookies ensure a website is able to remember information that influences the website’s behaviour and layout, such as language settings or your geographic region.

This website does not place any preference cookies at the moment.

Statistical Cookies

Statistical cookies gather anonymous data on the use and performance of our website and newsletters. Using these results, we can improve our services and optimize both our visitors’ and our readers’ user experience. We use Google Analytics to gather and process this data. Your IP address is anonymized in order to guarantee your privacy.

You can read Google’s privacy policy here:

You can read Google’s cookie policy here:

Cookie: _ga

Provided by:

Expiration Date: 2 years

Purpose: Google Analytics – registers a unique ID, used to generate statistical data

Cookie: _gid

Provided by:

Expiration Date: 24 hours

Purpose: Google Analytics – registers a unique ID, used to generate statistical data

Cookie: _gat

Provided by:

Expiration Date: session

Purpose: Google Analytics – used to slow down the request speed.

Marketing Cookies

Marketing cookies are used to track users visiting different websites. Their purpose is to display personalized advertisements that are relevant to individual users. This is called Remarketing. Using cookies and other advertiser tools, such as those offered by Google (Google AdWords), we are able to provide better, personalized advertisements on websites, apps, and services that are part of these advertisers’ networks. These advertisements are offered entirely anonymously. No personal data (such as your name and IP address) will be stored and no user profiles will be linked to your personal data.

You can read Google’s privacy policy here:

You can read Google’s cookie policy here:

You can read Google’s cookie policy here:

You can read Facebook’s privacy policy here:

You can read Facebook's cookie policy here:

You can read Facebook’s ad policy here:

You can read LinkedIns privacy policy here:

You can read LinkedIn's cookie policy here:

You can read LinkedIns ads policy here:

Cookie: _gat_ Aanbieder:

Expiration date: max 90 days

Purpose: Google – contains related information about advertising campaigns for the visitor.



Expiration Date: 2 years

Purpose: gathers data for Google Analytics in order to create an anonymous user profile and analyse advertisements’ effectiveness.

Cookies: _fbp, fr, datr, act, sb, presence, wd, xs, c_user, dpr


Expiration Date: 2 years

Purpose: these cookies are used to create user profiles and to show relevant ads on Facebook & Instagram

Cookies: lang, lidc, bscookie, bcookie, UserMatchHistory,


Expiration Date: 2 years

Purpose: these cookies are used to create relevant profiles on LinkedIn and to show relevant ads on LinkedIn.

Cookies: BizoID,


Expiration Date: maximum 6 months

Purpose: statistics for LinkedIn ads

Social media cookies

Social media cookies enable the use of services such as Facebook, Twitter, Instagram, etc. on our website. Examples include YouTube videos, showing where our offices are located using Google Maps, or a Facebook ‘Like’ button. Below is a list of privacy policies for any services we may use on our website:











Expiration Date: 2 years

Purpose: Google’s services use these cookies to store preferences and user information whenever the user visits any pages that have integrated Google Maps or YouTube.

Other Techniques

Besides cookies, we also use pixel tags: (invisible) graphic files embedded in a webpage or email in order to register specific information. This technology is used in our MailChimp newsletters, to verify whether an email is opened and which links the addressee clicks. If you do not consent to this, you may unsubscribe by clicking the ‘Unsubscribe’ link at the bottom of the newsletter or by contacting us directly.

You can read Facebook’s privacy policy here:

You can read LinkedIns privacy policy here:

Managing Cookies

When you visit our website for the first time, we inform you about our use of cookies. You are given the option to accept or ignore the cookie policy and thus the placement of cookies, and you can change your personal cookie settings to allow for certain cookies or no cookies at all. You can also opt out of cookie storage in general through your internet browser settings. You can find this information on the website or in the help documentation of your browser. In addition, you can delete all information that was previously saved via the settings of your browser.

8. Changes to the Privacy Policy

We reserve the right to make changes to this privacy policy. This page will always display the latest version. If the new privacy policy affects the method by which we process any previously gathered personal data, we will inform you by email.

Last changed: Juli 1 2022